Niche marketing

Wide black-and-white 35mm snapshot of a cluttered 1997 plumbing supply shop interior: a woman writes on a clipboard at the counter in the foreground, a young worker mid-frame hoists a coil of copper pipe — washed in a translucent hot-magenta highlight — toward a customer pointing at the pegboard wall, while an older man browses shelves alone in the background.
Niche marketing Local business

You’re not for everyone

August 22, 2026